Know Your Normal
At PAUSE Live, we believe that every woman deserves to understand her body, trust her instincts, and feel empowered to seek the care she needs. That’s why we’re proud to launch Know Your Normal—a national campaign led by Dr. Shirin Lakhani, dedicated to transforming the conversation around women’s intimate and hormonal health.
Know Your Normal is more than just an awareness campaign. It’s a movement to break taboos and inspire women to advocate for their health with confidence and clarity. Too many women suffer in silence, are misdiagnosed, or are told to simply “live with it.” We’re here to say: enough.
Rewriting women's health
Through expert-led education, powerful personal stories, and cutting-edge treatment insights, Know Your Normal empowers women to recognise what’s normal for their bodies—and act when something isn’t. Because knowing your normal isn’t just important—it’s life-changing.
We are rewriting the story of women’s health. Because when you know your normal, you can reclaim your voice, your body, and your wellbeing.
Check Your Vulva
We have made a handy guide with tips on how to check your vulva, read here.
Read our Press Release
Read the full press release on the campaign here.
Know Your Normal: A Vulva Self-Check Guide
Your vulva, like the rest of your body, changes over time. Things like age, hormonal shifts, pregnancy, childbirth, and even lifestyle can all influence how your vulva looks and feels. Every vulva is unique—there’s no “perfect” shape, size, or colour. That’s why it’s important to get to know your normal, rather than comparing yourself to others or what you’ve seen online.
Regular self-checks are a powerful way to stay in tune with your health, spot any changes early, and build body confidence. Here’s a gentle and empowering step-by-step checklist to help you check in with your body.
Do you Know Your Normal?
We asked our followers and advocates the last time they checked their normal...
"It’s changed over the years, especially after having kids. I’m just starting to learn more about it."
"It used to feel strange, but now I see it as just part of looking after myself."
"I’m learning to know my normal in terms of my own body. Talking to other women has really opened my eyes."
Dr Shirin Lakhani
Our campaign is fronted by Dr. Shirin Lakhani, a GP and specialist in intimate health, known for her groundbreaking work in treating conditions like Lichen Sclerosus..
The campaign aims to break taboos, raise awareness of underdiagnosed conditions and empower women to ask the right questions and advocate for themselves in medical settings.
“The conversation around intimate health should never be taboo,” says Dr. Shirin. “Too many women suffer in silence, are misdiagnosed, or are told their symptoms are just something they have to live with. ‘Know Your Normal’ aims to change that.”.
MEET OUR PANEL OF WOMEN'S HEALTH EXPERTS JOINING THE DEBATE
OUR EXPERTS
Sue Saville
Host and Chair
Former ITV News Medical Correspondent. Sue is a highly-experienced TV news journalist with a specialism in medical matters. She was Medical Correspondent at ITV News for many years and now freelances for national news, alongside chairing conferences and medical symposia, hosting awards events, running media and PR training, consulting to the pharmaceutical industry and making corporate films.
Dr Julie Hammond
A GP with nearly two decades of experience in East Sussex, brings not only her medical expertise but also her lived experience of navigating burnout and rebuilding her career with purpose and compassion. A tireless advocate for women in medicine and underserved communities, Dr Jacques holds leadership roles with the Doctors Association UK and the Medical Women’s Federation, and is deeply involved in grassroots efforts through her CIC, Sussex Outreach Support.
Dr Sarah Jacques
Dr. Keiron Lord is an award-winning medical aesthetics practitioner with over 8 years of experience. Known for delivering natural, transformative results, he combines his role as an NHS surgeon with a commitment to safety and excellence, earning the MABA Safest Practitioner award. A Clinical Assistant Professor, he mentors future doctors and serves as a judge for the International Aesthetics Awards. Practicing in Manchester, Cheshire, and Nottingham, Dr. Lord is valued for his warm approach and personalized care. His passion for innovation and holistic beauty ensures clients receive the highest standards of treatment tailored to their individual needs.
Dr Kieron Lord
Dr. Keiron Lord is an award-winning medical aesthetics practitioner with over 8 years of experience. Known for delivering natural, transformative results, he combines his role as an NHS surgeon with a commitment to safety and excellence, earning the MABA Safest Practitioner award. A Clinical Assistant Professor, he mentors future doctors and serves as a judge for the International Aesthetics Awards. Practicing in Manchester, Cheshire, and Nottingham, Dr. Lord is valued for his warm approach and personalized care. His passion for innovation and holistic beauty ensures clients receive the highest standards of treatment tailored to their individual needs.
EXPERIENCES
Personal Stories
Checking my Vulva was never something that I had considered until I read your guide.!
Press Pack
Download our press release including supporting images. Request interviews or comment from our experts.
Get Involved
Want to get your patients, customers or colleagues involved? Request our clinic pack for all the tools to spread the word.
